Privacy Policy

Time Machine Learning, Inc. ("Time Machine," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our sales training platform and services.

1. Information We Collect

Personal Information

We collect personal information that you provide directly to us, including but not limited to:

• Names and contact information (email addresses, phone numbers)
• Company and job title information
• Account credentials
• Payment and billing information
• Training progress and performance data

Usage Data

We automatically collect certain information when you use our platform:

• IP address and device information
• Browser type and version
• Pages viewed and features used
• Date and time of access
• Training session data and interactions

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our public website (timeml.ai) to enhance your experience, analyze how the site is used, and measure our advertising. With your consent, this may include Google Analytics 4 (traffic sources, pages, and conversions) and Google Ads conversion measurement. You can Accept or Decline in the cookie banner, and you can change your choice anytime in Cookie Settings. If your browser sends a Do Not Track signal, we treat it as Decline. Essential cookies required for site security and basic function remain on. You can also control cookies through your browser settings.

Advertising Measurement (Public Website Only)

Advertising cookies and Google Ads measurement apply only to our public website and marketing content. If you accept cookies, Google Ads may record that a visit from one of our ads led to an action on the website, such as a demo request, so we can see which ads work. If you decline, advertising cookies are not set and Google Ads measurement does not run.

They do not apply to the Time Machine platform that our customers sign in to and pay to use. Customer platform data, including training content, recordings, and learner activity, is never used for advertising.

LinkedIn Insight Tag (Public Website Only)

On our public website and marketing content (timeml.ai), we use the LinkedIn Insight Tag to measure our ads and build audiences. The script runs only after you accept cookies, including the automatic accept if you leave the banner up. It does not run if you choose Decline, or if your browser sends a Do Not Track signal. If JavaScript is off, a LinkedIn measurement image still loads and does not wait for a cookie choice. The tag never runs on the Time Machine platform that our customers sign in to and pay to use. To opt out, choose Decline in the cookie banner or in Cookie Settings, or turn off interest-based ads in your LinkedIn ad settings.

2. How We Use Your Information

We use the collected information for various purposes:

• Provide, maintain, and improve our services
• Personalize your training experience
• Process transactions and manage subscriptions
• Communicate with you about updates, features, and support
• Analyze platform usage to enhance performance
• Comply with legal obligations
• Protect against fraudulent or illegal activity

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our platform, processing payments, and delivering services. These providers are contractually obligated to protect your information.

Legal Requirements

We may disclose your information if required by law, court order, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

4. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Update: Correct or update inaccurate information
• Delete: Request deletion of your personal information (subject to legal requirements)
• Opt-out: Unsubscribe from marketing communications
• Data Portability: Request your data in a structured, machine-readable format

To exercise these rights, please contact us at help@timeml.ai.

5. Data Security

We implement commercially reasonable security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

7. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Click & Learn Recorder browser extension

The Click & Learn Recorder is a browser extension for Google Chrome and Microsoft Edge, published by Time Machine Learning, Inc. Administrators of companies that use Time Machine ("Customers") use it to record a walkthrough of a web application and turn it into an App Training in their Time Machine workspace. This section explains what the extension collects and how that data is used. The rest of this Privacy Policy also applies.

When the extension collects data

The extension does nothing until an administrator starts a recording from a Time Machine page. Only pages on timeml.ai can start, stop or cancel a recording. During a recording, the extension works only in the tab it opened for that recording and in pop-up windows opened from that tab. It stops when the administrator selects Stop & save or Discard. It does not monitor other tabs, and it collects nothing between recordings.

What the extension collects during a recording

• Screenshots. A screenshot of the visible part of the recorded tab is taken when the administrator clicks or moves into a form field. Screenshots are reduced to at most 1,600 pixels on the long side and saved in WebP format. A screenshot shows whatever is on the screen at that moment, which can include names, email addresses or other information displayed by the web application being recorded.
• Clicks and steps. For each step: the type of action (click, typing, or choosing an option), the position of the click on the page, the size of the browser window, and a description of the element used: its visible label or text, its HTML tag and role, and a short technical locator (CSS selector).
• Pages. The address of each page where a step happened, without any query string or fragment (for example https://app.example.com/contacts), the page title, and the time of each step.

What the extension never collects

• Typed text and selected values. The extension never reads what is typed into a field or which option is chosen in a list. A typing step records only that something was typed. The screenshot for a typing step is taken before anything is typed; if that is not possible, the step is skipped rather than risk capturing the value.
• Passwords, browsing activity outside a recording, cookies, and the content of tabs that are not being recorded.
• The extension contains no advertising, analytics or tracking code.

Where the data goes

While a recording is in progress, screenshots are held in the browser's own storage on the administrator's computer, and the recording's state is held in session memory that is cleared when the browser closes. When the administrator selects Stop & save, the extension sends the steps and screenshots over an encrypted (HTTPS) connection to the Customer's own Time Machine workspace, using a recording token that is valid for that one recording for up to two hours. Screenshots are then deleted from the browser. Selecting Discard deletes them without sending anything.

In Time Machine, the recording becomes a draft App Training that the Customer's administrators can edit before publishing to their learners, including covering parts of any screenshot with redaction boxes. Recordings are stored with the rest of the Customer's Time Machine data in our enterprise cloud environment and are protected by the security measures described in this Privacy Policy. Time Machine maintains a SOC 2 Type II report, based on independently audited controls across security, availability, confidentiality and integrity (see Trust & Security).

Optional AI narration

Time Machine can write a short spoken-style narration for each step to help learners. To do this, Time Machine's servers (not the extension) send the text of the steps (step titles, descriptions and hints, element labels, page titles and page paths) to our AI service provider, and send the finished narration text to a text-to-speech service provider to create audio. Screenshots are not sent for narration; an optional setting, off by default, sends only the redacted version. Typed values are never stored, so they are never sent. Administrators can review and edit the narration before publishing. We never train AI models on customer data, and we use enterprise-grade AI providers with explicit no-training agreements on customer data. Customers can turn AI narration off.

How we use this data

We use data collected by the extension only to provide Click & Learn to the Customer: to build, edit, publish and play App Trainings, to show administrators which steps learners complete, and to keep the service secure and working. We do not sell this data, use it for advertising, use it to build profiles unrelated to Click & Learn, or use it to determine creditworthiness or for lending. People at Time Machine do not view recordings except when needed for security, to comply with the law, or when the Customer asks us to help with support.

The use of information received from Google APIs and the Chrome extension platform adheres to the Chrome Web Store User Data Policy, including the Limited Use requirements.

Retention and deletion

Recordings and App Trainings are Customer data. They are kept in the Customer's workspace until an administrator deletes them or until the Customer's account ends, as set out in the Customer's agreement with Time Machine. When an administrator deletes an App Training, it is archived rather than immediately purged. Upon contract termination, we securely delete all customer data within 30 days unless legal retention applies. Uninstalling the extension removes everything it stored in the browser.

Your choices

Recording happens only when an administrator starts it, and Discard deletes a recording before it leaves the browser. Administrators can edit, redact or delete any step in Time Machine. If you appear in a screenshot and want it removed, contact your company's Time Machine administrator, or email help@timeml.ai and we will work with the Customer to handle your request.

Contact

Questions about the Click & Learn Recorder: help@timeml.ai. Legal and privacy questions: legal@timeml.ai.
Time Machine Learning, Inc.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Time Machine Learning, Inc.
Email: legal@timeml.ai
For privacy rights requests: help@timeml.ai