When David Farache, CEO of Dazos, reached out to us, his message was clear: "We're growing fast, but our traditional onboarding is killing us." What happened next became one of our most compelling transformation stories—and a blueprint for high-growth companies everywhere.
About Dazos
Dazos is a fast-growing SaaS platform revolutionizing how businesses manage their digital assets. With ambitious growth targets and a complex product, they needed to scale their sales team rapidly without sacrificing quality.
The Challenge: Growing Pains at Scale
Critical Issues Facing Dazos:
- 6-month ramp time: New reps took half a year to become productive
- Inconsistent training: Each manager had their own approach
- Limited resources: One sales enablement person for 30+ reps
- High early turnover: 40% of new hires left within 90 days
- Missed targets: Only 35% of reps hitting quota in first year
The Solution: AI-Powered Transformation
Working closely with the Dazos team, we implemented a comprehensive AI-powered training program that revolutionized their onboarding process. Here's how we did it:
Discovery & Setup
Analyzed existing training materials, interviewed top performers, and configured AI personas to match Dazos's ideal customer profiles.
Content Migration
Uploaded product knowledge, competitive battlecards, and winning talk tracks into the AI system. Created 50+ scenario templates.
Pilot Launch
Started with 2 new hires as beta testers. They completed 100+ AI role-plays in their first week alone.
Full Implementation
Rolled out to all 6 new hires. Established daily practice routines and weekly certification milestones.
The Implementation: What Made It Work
Pre-Boarding Excellence
New hires received access to Time Machine AI two weeks before their start date. By Day 1, they had already completed basic product training and practiced initial pitch scenarios.
Personalized Learning Paths
The AI identified each rep's strengths and weaknesses, automatically adjusting scenarios. One rep struggled with technical questions, so the system provided extra product deep-dives. Another needed help with objection handling and got targeted practice.
Real-Time Coaching
Instead of waiting for weekly 1:1s, reps received instant feedback after each practice session. The AI tracked everything from talk-time ratio to specific phrases that resonated with prospects.
Manager Empowerment
Sales managers received daily reports on each rep's progress, allowing them to focus coaching time on advanced skills rather than basic repetition.
The Results: Game-Changing Outcomes
Dazos's Transformation
Before Time Machine
- 6-month average ramp time
- 40% early turnover
- 35% quota attainment
- 20+ hours manager time weekly
- Inconsistent training quality
After Time Machine
- 6-week average ramp time
- 0% turnover in first 6 months
- 100% hitting early milestones
- 4 hours manager time weekly
- Consistent, measurable progress
Key Lessons Learned
What Made the Difference
Start Before Day One
Pre-boarding with AI training meant reps arrived already familiar with products and processes, cutting weeks off traditional timelines.
Practice Makes Perfect
The average Dazos rep completed 300+ practice scenarios in their first month—impossible with traditional role-play methods.
Data Drives Success
Real-time analytics helped identify struggling areas immediately, not after failed deals.
Consistency is Key
Every rep received the same high-quality training, eliminating the variability of manager-led onboarding.
Scale Without Sacrifice
Dazos can now onboard 20+ reps simultaneously with the same resources that previously handled 2-3.
Looking Ahead
The success at Dazos proves that the 6-month ramp time isn't inevitable—it's a choice. By embracing AI-powered training, they've not only transformed their onboarding but created a sustainable competitive advantage.
As David told us recently: "Time Machine didn't just solve our onboarding problem. It fundamentally changed how we think about sales development. We're not just hiring faster—we're building better reps."
The Dazos story isn't unique—it's repeatable. Companies across every industry are discovering that AI-powered training isn't the future of sales onboarding. It's the present. And those who embrace it today will dominate their markets tomorrow.